Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/05281_Field_OMLJ T30.txt

Text File | 1996-04-10 | 633b | 14 lines

but the medium and the cultural matrix within
which the particular medium operates.” (1964, p.11)

McLuhan’s provocative ideas live on as fragments
in the conversation about media, and in the works
of those inspired by him. Like an electronic Humpty
Dumpty, his influence is environmental, and cannot
be put back together again. McLuhan’s writings
are not productively read as a neat and tidy
system, despite the bombastic claims of some of
his latter-day followers to a monopoly on his
thought. No one has such a lock—the exuberance
of his experimental texts exceeds all attempts at
rigid definition.